Research Operations

My journey into product design began in qualitative market research, where I coordinated research projects from planning through delivery. A large part of my role involved designing project specific screeners and recruitment strategies to ensure the right mix of participant perspectives within limited scopes, while balancing client needs, timelines and operational constraints.

Product Thinking

That experience taught me to think systematically about people, trade-offs and decision-making long before I started designing interfaces. Rather than seeing research as a standalone activity, I learned how good outcomes depend on asking the right questions, involving the right people and translating complex requirements into structured processes.

Design Today

Today I combine that operational foundation with education in UX and UI Design to create digital products that are both intuitive and purposeful. I’m particularly interested in bringing together user needs, business goals and brand identity into cohesive product experiences.